UI/UX CASE STUDY
Kaligari
A platform for creative interaction between the craftsmen and the customer. A framework for sharing information, getting insights, making sales, and interacting
Problem Statement
Indian artisans find it challenging to market their wares in cities because the majority of GI-marked goods are found outside of the city. And it’s challenging for those who appreciate crafts to visit and shop there.An app in which people can buy crafts and craftsmen can sell the crafts.
Problem Solution
Through the app, the aim is to provide a platform for creative interaction between the craftsmen and the customer. A framework for sharing information, getting insights, making sales, and interacting. a solution to the issues that the artisans, who nearly have no hope that their craft will survive, and the buyer, who is always looking for fresh and distinctive crafts but finds it too inconvenient to reach out for, both confront.
• Through the app, it attempts to give careful marketing and promotion of the craft.
• By giving craftsmen, craft fans, and enthusiasts a platform in between, they may trade and learn.
• By offering regular training, workshops, and a steady stream of income, craftspeople are encouraged to practise their trade and pass on their skills.
• To create a media where interactivity is essential. Customers and artisans may converse, offer suggestions, and attend workshops.
Process
Define
User Journey Map
User Personas
Empathy Map
Ideate
User Flow
Card Sorting
Information Arch.
Design
Wireframes
Hi-Fi Designs
Protoypes
Testing
Feedbacks
Conclusion
Future Concepts
Discover Phase
- Which products are the newest and updated ones?
- How do I search for the products from specific locations?
- How do let the craftsman know I'm attending the workshop?
- How long will it take for the product to get delivered here?
- Would I have to provide my details every time I log in?
- How do I post my craft images on the website?
- How do I get notified who wants to buy my products?
- How do I keep updating events/workshops happening around?
Design Strategy
Executive Intent : This project is all about people who can buy crafts and craftsmen can sell the crafts. Users can browse and buy choices. In addition to that, they can also get the product information at the same time. Moreover, they can freely browse through the app. Users can also read the reviews by top critics to choose from the finest collections , genres , or categories.
Target Audience : Working professionals, students, Housewifes, basically all the active users. Gender: Male, Female, Transgender Profession: Working & Non-working both.
Age Group : All Ages.
General Tasks : The Major task is of selling crafts. Other than that users can browse through different sections and categories of crafts. Users can also create a sign-up to create an account to track everything. Users can also read information about shops and sellers.
Technology : The Internet, Smartphones, are required. Small towns might have a network issue.
Marketing/ Branding Goals: Increase Profits : To increase the sale of crafts & maintain the Retention rate.
Leverage Social : Social media is the new world, we should let people create accounts & makethem share blogs, articles and products on social media.
Publishing content : To increase our credibility we can write articles, share videos, information, apps and services.
User referrals : We can use a referral program to increase brand awareness.
Competitive Analysis
We gained clarity about the user on whom we should concentrate thanks to empathy mapping and personas. We now researched several craft websites to understand the issues their interfaces and flow currently have. Some of them were overloaded with information and lacked any images of the ship. Others were very vibrant and lacked appropriate CTAs. This was done to make sure that we are mindful of the user’s potential feelings when they first arrive on our website. The study also aided us in keeping abreast of industry developments in the crafts sector.
Qualitative Analysis
- What medium people used to prefer for craft shopping?
- Which online platform do you use for art and shopping?
- Do you think online authentic crafts shopping is overpriced?
- Do you think the folk products sell at overpriced exhibitions?
- Which product you have purchased online?
- Where have you got artefacts at a good price?
Responses Received
I carried out an online poll using Google Forms to look for patterns and similarities in the possible needs of the consumers. More than 56 individuals replied to the poll, which helped us properly outline the issue.
Gathering Insights
- Asking With Friends
- Checking Reviews
- Talking To Sellers
- Comparing Prices
Pain Points
- Authenticity About The Product
- Different Seller's Different Prices For The Same Products
