Industry
Industry
Travel
Travel
Travel
My Role
My Role
User Research
Design System
Storyboading
Prototyping
User Research
Design System
Storyboading
Prototyping
User Research
Design System
Storyboading
Prototyping
About the project
Individuals with diverse abilities face challenges in accessing user-friendly transportation options. We're developing a solution specifically designed for them, offering easy trip planning and highlighting wheelchair-friendly choices for buses and trains. This user-friendly tool aims to enhance independence and simplify travel for individuals with diverse abilities.
Individuals with diverse abilities face challenges in accessing user-friendly transportation options. We're developing a solution specifically designed for them, offering easy trip planning and highlighting wheelchair-friendly choices for buses and trains. This user-friendly tool aims to enhance independence and simplify travel for individuals with diverse abilities.
Background
During my college commute, I witnessed a pivotal moment: a wheelchair user smoothly boarding a bus using an automated ramp. The effortless way he accessed public transport - no fuss, no special attention - revealed the power of thoughtful design. This simple observation sparked my interest, showing how good design can create seamless experiences for everyone.
During my college commute, I witnessed a pivotal moment: a wheelchair user smoothly boarding a bus using an automated ramp. The effortless way he accessed public transport - no fuss, no special attention - revealed the power of thoughtful design. This simple observation sparked my interest, showing how good design can create seamless experiences for everyone.
The Problem
To build a travel app that’s like a trusted companion for people with disabilities. We want to make their travel easy and enjoyable. In this research plan, we put people first, so the app isn’t just useful; it’s a real help and makes their trips better.
What
is the problem ?
Limited access to transportation information tailored to the needs of individuals with diverse abilities, resulting in challenges when planning and undertaking journeys.
Who
is impacted by this?
Individuals with diverse abilities, including those using wheelchairs or facing mobility challenges, who encounter difficulties in accessing user-friendly transportation options.
Where
will the solution be used ?
Our digital tool will help them plan trips and get live updates. It works with existing transportation systems and will be available in cities and towns, starting with urban and suburban areas.
Why
is it important ?
Limited access to transportation information tailored to the needs of individuals with diverse abilities, resulting in challenges when planning and undertaking journeys.
What
is the problem ?
Limited access to transportation information tailored to the needs of individuals with diverse abilities, resulting in challenges when planning and undertaking journeys.
Who
is impacted by this?
Individuals with diverse abilities, including those using wheelchairs or facing mobility challenges, who encounter difficulties in accessing user-friendly transportation options.
Where
will the solution be used ?
Our digital tool will help them plan trips and get live updates. It works with existing transportation systems and will be available in cities and towns, starting with urban and suburban areas.
Why
is it important ?
Limited access to transportation information tailored to the needs of individuals with diverse abilities, resulting in challenges when planning and undertaking journeys.
What
is the problem ?
Limited access to transportation information tailored to the needs of individuals with diverse abilities, resulting in challenges when planning and undertaking journeys.
Who
is impacted by this?
Individuals with diverse abilities, including those using wheelchairs or facing mobility challenges, who encounter difficulties in accessing user-friendly transportation options.
Where
will the solution be used ?
Our digital tool will help them plan trips and get live updates. It works with existing transportation systems and will be available in cities and towns, starting with urban and suburban areas.
Why
is it important ?
Limited access to transportation information tailored to the needs of individuals with diverse abilities, resulting in challenges when planning and undertaking journeys.
What
is the problem ?
Limited access to transportation information tailored to the needs of individuals with diverse abilities, resulting in challenges when planning and undertaking journeys.
Who
is impacted by this?
Individuals with diverse abilities, including those using wheelchairs or facing mobility challenges, who encounter difficulties in accessing user-friendly transportation options.
Where
will the solution be used ?
Our digital tool will help them plan trips and get live updates. It works with existing transportation systems and will be available in cities and towns, starting with urban and suburban areas.
Why
is it important ?
Limited access to transportation information tailored to the needs of individuals with diverse abilities, resulting in challenges when planning and undertaking journeys.
Design Process
Empathize
Generative Research
User Research
Competitive Analysis
How Might We
Define
User Journey Map
User Persona
Empathy Map
Ideate
IA
Wireframing
Design
Visual Language
Hi Fi Wireframes
Prototype
Test
Usability Testing
Future Scope
Empathize
Generative Research
User Research
Competitive Analysis
How Might We
Define
User Journey Map
User Persona
Empathy Map
Ideate
IA
Wireframing
Design
Visual Language
Hi Fi Wireframes
Prototype
Test
Usability Testing
Future Scope
Empathize
Generative Research
User Research
Competitive Analysis
How Might We
Define
User Journey Map
User Persona
Empathy Map
Ideate
IA
Wireframing
Design
Visual Language
Hi Fi Wireframes
Prototype
Test
Usability Testing
Future Scope
Empathize
Generative Research
User Research
Competitive Analysis
How Might We
Define
User Journey Map
User Persona
Empathy Map
Ideate
IA
Wireframing
Design
Visual Language
Hi Fi Wireframes
Prototype
Test
Usability Testing
Future Scope
Study of Existing Products
Who are my users?
Urban Planners
Train Companies
Accessibility Consultants
Accessibility Compliance Officials
Individuals with Mobility Challenges
Bus Companies
Transportation Planners
Disability Advocates
Investors
Urban Planners
Train Companies
Accessibility Consultants
Accessibility Compliance Officials
Individuals with Mobility Challenges
Bus Companies
Transportation Planners
Disability Advocates
Investors
User Persona
Shara
18 y/o | Student
Sarah is First year student in local College doing her Arts. She lost her legs in an accident, which affects her mobility. She can not climb stairs and uneven terrain easily.
Shara
18 y/o | Student
Sarah is First year student in local College doing her Arts. She lost her legs in an accident, which affects her mobility. She can not climb stairs and uneven terrain easily.
PAIN POINTS
Limited Accessible Transport: Few affordable, accessible transport options.
Difficulty in Crowds: Navigating busy spaces alone is challenging.
No Accessibility Routes on Maps: Navigation tools don’t prioritize accessible routes.
Restricted Mobility: Limits participation in outdoor activities.
Need for Travel Assistance: Requires someone to accompany during travel.
GOALS
Wants to use buses and trains independently.
Easy To Navigate Place with detailed info
Seeks real-time updates on accessible routes.
Values an app that connects her with others like her.
MOTIVATION
Wants to be independent
.
Aims to help others with disabilities.
Values an app that simplifies her travel planning.
Shara
18 y/o | Student
Sarah is First year student in local College doing her Arts. She lost her legs in an accident, which affects her mobility. She can not climb stairs and uneven terrain easily.
PAIN POINTS
Limited Accessible Transport: Few affordable, accessible transport options.
Difficulty in Crowds: Navigating busy spaces alone is challenging.
No Accessibility Routes on Maps: Navigation tools don’t prioritize accessible routes.
Restricted Mobility: Limits participation in outdoor activities.
Need for Travel Assistance: Requires someone to accompany during travel.
GOALS
Wants to use buses and trains independently.
Easy To Navigate Place with detailed info
Seeks real-time updates on accessible routes.
Values an app that connects her with others like her.
MOTIVATION
Wants to be independent
.
Aims to help others with disabilities.
Values an app that simplifies her travel planning.
What Users are Saying
Users with disabilities may find it difficult to access accurate information on the accessibility of transportation, accommodations, and tourist attractions.
Users may face challenges in navigating unfamiliar environments.
Lack of features that provide guidance and support during emergency situations
Users don’t want to rely on Others Knowledge and recommendation
Users may get frustrated if the app doesn't let them personalize based on their specific transportation and accessibility preferences.
Users may encounter challenges in communicating their specific needs and receiving timely and relevant information from the app.
Users with disabilities may find it difficult to access accurate information on the accessibility of transportation, accommodations, and tourist attractions.
Users may face challenges in navigating unfamiliar environments.
Lack of features that provide guidance and support during emergency situations
Users don’t want to rely on Others Knowledge and recommendation
Users may get frustrated if the app doesn't let them personalize based on their specific transportation and accessibility preferences.
Users may encounter challenges in communicating their specific needs and receiving timely and relevant information from the app.
Empathy Mapping
Goals
I Want accurate details on accessible transportation and amenities
I want to customize app based on transportation preferences.
Achieve a smooth and enjoyable travel experience.
I Want accurate details on accessible transportation and amenities
I want to customize app based on transportation preferences.
Achieve a smooth and enjoyable travel experience.
Journey Map
Mid Fidelity Screens
We created Mid-Fidelity wireframes to strike a balance between the simplicity of low-fidelity wireframes and the visual detail of high fidelity wireframes. These are used to convey and test the structure, layout and interaction of the product.
We created Mid-Fidelity wireframes to strike a balance between the simplicity of low-fidelity wireframes and the visual detail of high fidelity wireframes. These are used to convey and test the structure, layout and interaction of the product.
User Testing inputs from Mid Fid Screens
Final Screens
Final Screens
Final screens showcases a user-centric interface featuring a streamlined navigation bar with just three essential options, enhanced with smart search functionality, intuitive downward scrolling patterns, clear location indicators, and customizable filtering options to deliver a seamless exploration experience.
Final screens showcases a user-centric interface featuring a streamlined navigation bar with just three essential options, enhanced with smart search functionality, intuitive downward scrolling patterns, clear location indicators, and customizable filtering options to deliver a seamless exploration experience.
Final screens showcases a user-centric interface featuring a streamlined navigation bar with just three essential options, enhanced with smart search functionality, intuitive downward scrolling patterns, clear location indicators, and customizable filtering options to deliver a seamless exploration experience.
Conclusion
Through comprehensive generative research methods, we uncovered critical user pain points and behavioral patterns that informed our design decisions.
The iterative design process, progressing from low-fidelity to high-fidelity prototypes, proved invaluable in challenging our initial assumptions and mitigating potential design biases. User testing played a pivotal role in validating our solutions and ensuring design decisions were grounded in actual user needs rather than predetermined assumptions.
Our findings particularly emphasized the critical nature of creating a frictionless experience, as users demonstrated low tolerance for complexity in ordering and delivery workflows. This insight reinforces the importance of continuous user validation and iterative refinement to maintain high user satisfaction and retention rates.There is a risk of initial confusion, which may lead to a temporary dip in user satisfaction as they learn the new structure.
